Strategi pemasaran produk simpanan pendidikan Pada bmt (studi pada bmt mekar da’wah, Bmt al-fath ikmi dan bmt umj)
| Main Author: | Marsella Putri Amalia |
|---|---|
| Other Authors: | Burhanuddin Yusuf |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
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| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/38841 |
Daftar Isi:
- Marsella Putri Amalia. NIM 1112046100135. Marketing Strategy Saves Education at BMT (Studies in BMT MekarDa'wah, BMT Al-Fath IKMI and BMT UMJ). Islamic Banking Studies Program, Faculty of Economics and Business, State Islamic University Syarif Hidayatullah Jakarta, 1438/2017 M., 1438H/2017M. This research aims to understand product development savings education in BMT, the obstacles in market products savings education and strategies product marketing savings education applied BMT. This research uses the method descriptive qualitative where the data used was primary data obtained from the observation and interview submitted to the BMT Mekar Da’wah, BMT Al-Fath IKMIandBMT UMJ, and secondary data facilitated this research. The research results show that product development savings education ini BMT Mekar Da’wahand BMT UMJ experienced fluctuations, while BMT AlFath IKMI increased. Obstacles in face by BMT, but strategy used is quite effective in exercise a product marketing savings education.