Pengaruh Celebrity Endorser, Kreativitas Iklan Dan E-Service Quality Terhadap Minat Beli Di Situs Belanja Online Elevenia.Co.Id
| Main Author: | Ahmad Jody Ismantoro |
|---|---|
| Other Authors: | Rahmat Gunawan |
| Format: | bachelorThesis |
| Bahasa: | ind |
| Terbitan: |
Jakarta: Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
|
| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/38772 |
Daftar Isi:
- This study aimed to analyze the influence of celebrity endorser, advertising creativity and e-service quality on purchase intention at online shopping sites elevenia.co.id. The sampling method used was purposive sampling. Samples in this study was 100 respondents at online form. The analytical method used in this research is multiple linear regression analysis. The results showed that partially celebrity endorser, advertising creativity and e-service quality significantly influence purchase intention because it have a significance value < 0,05 (0,040 for celebrity endorser, 0,025 for advertising creativity, and 0,000 for e-service quality). Simultaneously celebrity endorser, advertising creativity and e-service quality significantly influence purchase intention with significant value 0,000 < 0,05.