Analisis Pengaruh Iklan Televisi, Harga, Kualitas Produk terhadap Keputusan Pembelian serta dampaknya pada Loyalitas Pelanggan Merek Mie Sedap (Studi Kasus pada Masyarakat di Wilayah Kec. Cinangka Depok)
| Main Author: | Raharjo, Budi |
|---|---|
| Other Authors: | Hamja, Yahya, Aisyah, Muniaty |
| Format: | Book |
| Bahasa: | in |
| Subjects: | |
| Online Access: |
http://repository.uinjkt.ac.id/dspace/handle/123456789/23843 |
Daftar Isi:
- This study aims to analyze how television advertising, price, product quality influence purchase decision and their impact on customer loyalty.the primary sample data was taken from 60 Mie Sedaap consumers in Cimanggis, Depok. The questionnaire containing 49 items of questions. This research using by convenience sampling and the analyze used in the researchis path analyze. The results showed that the only variable television advertising and price that significantly influence purchase decision. And besides It’s only television advertising, product quality and purchase decision variabel has positive impact on customer loyalty. Keywords: television advertising, price, product quality, purchase decision, and customer loyalty.