Convergence marketing: strategies for reaching the new hybrid consumer
| Main Authors: | Gunther, Robert E., Mahajan, Vijay, Wind, Yoram (Jerry) |
|---|---|
| Format: | Book |
| Terbitan: |
Prentice Hall
, 2002
|
| Subjects: | |
| Online Access: |
http://digilib.perbanas.id//index.php?p=show_detail&id=31243 http://digilib.perbanas.id//lib/phpthumb/phpThumb.php?src=../../images/docs/Convergence_marketing_strategies_for_reaching_the_new_hybrid_consumer.jpg.jpg |
Daftar Isi:
- xxviii, 336 hlm.: ilus.; 24cm.