Syariah enterprise theory: Implementasi dan pengaruhnya terhadap kepuasan dan loyalitas nasabah perbankan syariah di Malang

Main Authors: Firmansyah, Fani, Prajawati, Maretha Ika
Format: Research NonPeerReviewed Book
Bahasa: eng
Terbitan: Lembaga Penelitian dan Pengabdian kepada Masyarakat UIN Maulana Malik Ibrahim , 2016
Subjects:
Online Access: http://repository.uin-malang.ac.id/958/1/fanifirmansyah-rpiinter-2016.pdf
http://repository.uin-malang.ac.id/958/
ctrlnum 958
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language eng
format Other:Research
Other
PeerReview:NonPeerReviewed
PeerReview
Book:Book
Book
author Firmansyah, Fani
Prajawati, Maretha Ika
title Syariah enterprise theory: Implementasi dan pengaruhnya terhadap kepuasan dan loyalitas nasabah perbankan syariah di Malang
publisher Lembaga Penelitian dan Pengabdian kepada Masyarakat UIN Maulana Malik Ibrahim
publishDate 2016
topic 150205 Investment and Risk Management
url http://repository.uin-malang.ac.id/958/1/fanifirmansyah-rpiinter-2016.pdf
http://repository.uin-malang.ac.id/958/
contents objective this research was to measuring and prove: 1) the influence of social responsibility as the implementation of Sharia Enterprise Theory to customer satisfaction and 2) the influence of satisfaction on customer loyalty. This research is explanatory using quantitative approach. The population used in this research is Bank Muamalat Malang Branch. Methods of data analysis used in this research is SEM The results showed that social responsibility conducted by Bank Muamalat Malang Branch as the implementation of Sharia Enterprise Theory influence to increase customer satisfaction. Customer satisfaction influence to increase customer loyalty.
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