ANALISIS STRATEGl BlSNlS KREDIT MlKRO PADA PT 'BANK X" CABANG TANGERANG
| Main Author: | Widiastuti, Meta Harwianti |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2003
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| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/948/1/11e-01-meta-cover.pdf http://repository.sb.ipb.ac.id/948/2/11e-02-meta-abstrack.pdf http://repository.sb.ipb.ac.id/948/3/11e-03-meta-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/948/4/11e-04-meta-daftarisi.pdf http://repository.sb.ipb.ac.id/948/5/11e-05-meta-bab1pendahuluan.pdf http://repository.sb.ipb.ac.id/948/ http://elibrary.mb.ipb.ac.id |
Daftar Isi:
- The aim of this research are going a perspective about business strategy micro-credit on PT Bank X Tanggerang Branch and overcome the rapid competition specially which point a small scale credit. The research method is case study with focused on credit micro strategy analysis that have been granted by on PT Bank X Tanggerang Branch. Tools for data analysis are ; Industrial Structure Analysis, Value Chains Approach, Marketing Mix Strategy, SWOT Matrix and Quantitative Strategic Planning Matrix (QSPM). Base on the approach of QSPM, the chosen strategy which recommended to PT Bank X Tanggerang Branch is the increased quality and quantity micro credit with selective.