ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia)
| Main Author: | Tambunan, Herlina |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2001
|
| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/832/1/r18_01-Herlinatambunan-cover.pdf http://repository.sb.ipb.ac.id/832/2/r18_02-Herlinatambunan-abstract.pdf http://repository.sb.ipb.ac.id/832/3/r18_03-Herlinatambunan-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/832/4/r18_04-Herlinatambunan-daftarisi.pdf http://repository.sb.ipb.ac.id/832/5/r18_05-Herlinatambunan-pendahuluan.pdf http://repository.sb.ipb.ac.id/832/ |
| ctrlnum |
832 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.sb.ipb.ac.id/832/</relation><title>ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia)</title><creator>Tambunan, Herlina</creator><subject>Manajemen Pemasaran</subject><description>PT.Coca Cola Amatil Indonesia is the company that distributed Coca Cola 
products in lndonesia. In order to develop their business with spreading the soft 
drink industv, Coca Cola is seriously tend to marketing its tea product, Hi-C. 
The purpose of this research is to analyse consumer's behaviour of ready to drink 
tea. After that, a marketing mix strategy alternative can be made as' 
recommendation to the company. 
The result of this research shows that Hi-C product still need to be improved, 
especially in the following aspects : colour, volume, distribution channel, and 
pricing. But Hi-C still has a good prospect if Coca Cola can introduce this product 
to the people with good promoting. 
</description><date>2001</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/832/1/r18_01-Herlinatambunan-cover.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/832/2/r18_02-Herlinatambunan-abstract.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/832/3/r18_03-Herlinatambunan-ringkasaneksekutif.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/832/4/r18_04-Herlinatambunan-daftarisi.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/832/5/r18_05-Herlinatambunan-pendahuluan.pdf</identifier><identifier> Tambunan, Herlina (2001) ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia). Masters thesis, Institut pertanian Bogor. </identifier><recordID>832</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Tambunan, Herlina |
| title |
ANALISIS PERILAKU KONSUMEN PRODUK TEH SIAP SAJI DAN IMPLIKASINYA TERHADAP STRATEGI BAURAN PEMASARAN (Studi Kasus di PT. Coca Cola Amatil Indonesia) |
| publishDate |
2001 |
| topic |
Manajemen Pemasaran |
| url |
http://repository.sb.ipb.ac.id/832/1/r18_01-Herlinatambunan-cover.pdf http://repository.sb.ipb.ac.id/832/2/r18_02-Herlinatambunan-abstract.pdf http://repository.sb.ipb.ac.id/832/3/r18_03-Herlinatambunan-ringkasaneksekutif.pdf http://repository.sb.ipb.ac.id/832/4/r18_04-Herlinatambunan-daftarisi.pdf http://repository.sb.ipb.ac.id/832/5/r18_05-Herlinatambunan-pendahuluan.pdf http://repository.sb.ipb.ac.id/832/ |
| contents |
PT.Coca Cola Amatil Indonesia is the company that distributed Coca Cola
products in lndonesia. In order to develop their business with spreading the soft
drink industv, Coca Cola is seriously tend to marketing its tea product, Hi-C.
The purpose of this research is to analyse consumer's behaviour of ready to drink
tea. After that, a marketing mix strategy alternative can be made as'
recommendation to the company.
The result of this research shows that Hi-C product still need to be improved,
especially in the following aspects : colour, volume, distribution channel, and
pricing. But Hi-C still has a good prospect if Coca Cola can introduce this product
to the people with good promoting.
|
| id |
IOS3669.832 |
| institution |
Institut Pertanian Bogor |
| institution_id |
20 |
| institution_type |
library:university library |
| library |
Perpustakaan Sekolah Bisnis |
| library_id |
692 |
| collection |
Repositori Sekolah Bisnis IPB |
| repository_id |
3669 |
| subject_area |
Business/Bisnis Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| city |
BOGOR |
| province |
JAWA BARAT |
| repoId |
IOS3669 |
| first_indexed |
2016-11-17T00:05:22Z |
| last_indexed |
2016-11-17T00:05:22Z |
| recordtype |
dc |
| _version_ |
1763211578989084672 |
| score |
17.538404 |