Analisis kesuksesan aplikasi belanja online menggunakan model delone dan mclean
Daftar Isi:
- The increasing usage and development of e-commerce in Indonesia, demands competition between e-commerce that exists. To be successful ecommerce should be balanced with a good information system. Some clinical research has established what factors that affected the success, including DeLone and McLean. According to their e-commerce success model, there are six variables that affect e-commerce success, system quality, information quality, service quality, use, user satisfaction, and net benefit. The study aims to compare the e-commerce success level by comparing mean value of each variable and to analyze the relationship between system quality, information quality and service quality to user satisfaction and use. In addition, to analyze the relationship between user satisfaction and use to a net benefit. This study draws on the DeLone and McLean Model of Information System (IS) success model. A quantitative study was conducted in the form of an online survey of 110 users of each Lazada, Bukalapak, and Shopee users. The results of this study indicated, there are no significant differences in the mean value of technical success represented by variable of System Quality, semantic success represented by variable of Information Quality, service success represented by Service Quality and system effectiveness success represented by user satisfaction in e-commerce Lazada, Bukalapak and Shopee. Meanwhile, system effectiveness success represented by variable use and net benefit have a significant difference in the mean value in e-commerce Lazada, Bukalapak and Shopee. By applying the DeLone and McLean model, the study findings confirmed four hypotheses were significant in Bukalapak, Lazada, and Shopee. There were a significant effect between the system quality on user satisfaction, service quality on use, service quality on user satisfaction and user satisfaction on net benefits. On the other hand, there was an insignificant effect on system quality to use and information quality to use in Bukalapak, Lazada, and Shopee. In addition, the effect of information quality on user satisfaction has a significant result on Lazada and Shopee, but not in Bukalapak and the effect of use on net benefits was found to be significant in Bukalapak but not in Lazada and Shopee.