Model dan strategi bisnis produk cicil emas dengan pendekatan business model canvas, studi kasus: bank syariah xyz
| Main Author: | Brahmana, Graha Agung |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/2892/1/18EK-01-Brahmana-Cover.pdf http://repository.sb.ipb.ac.id/2892/2/18EK-04-Brahmana-Daftarisi.pdf http://repository.sb.ipb.ac.id/2892/3/18EK-02-Brahmana-Ringkasan.pdf http://repository.sb.ipb.ac.id/2892/4/18EK-03-Brahmana-Summary.pdf http://repository.sb.ipb.ac.id/2892/5/18EK-05-Brahmana-Pendahuluan.pdf http://repository.sb.ipb.ac.id/2892/ |
Daftar Isi:
- Gold is one of precious metal, has a special color, and has a difficult for the manufacture. It fact make gold had be regarded as an object which have a high price in the world. Gold has used by many people for their luxurious jewelry. Other as a metal for luxurious jewelry, gold could be used for object investment. That is because gold has special characteristics, such as gold is difficult to destroy and never lost the values. Other that, gold is safety investment object. For a object for investment product, some of Islamic bank in Indonesia provide a product which make their customer to get gold ownership themselves with installment mechanism. The product is called Gold Installment (Cicil Emas). Gold installment is financing services product which given by Islamic to help their customer in gold ownership with installment mechanism, the gold which sold by Islamic bank is kind of bar (square gold) with ANTAM Certification. One of Islamic bank which sold the product is Bank Syariah XYZ. In financial portfolio of Bank Syariah XYZ gold installment product, could be analyze that in growth segment, the product had positive growth relatively. But, the target achievement, the product had bad achievement from their pessimist target of the bank’s target achievement, both for outstanding position or growth target achievement. Other that, gold installment achievement still had bad position when be compared by other investment products or gold based product. The management concern for this product to development continuity because the product is potential business and push for growth of product has excellence position in the future. That fact indicate that business model and business strategy of gold installment had implemented, but not optimal. Bank Syariah XYZ should develop and improve the gold installment’s business model and business strategy to make excellent growth for this product, and the impact can get high revenue for the company. The method to develop this product use business model canvas approach. The final result regarding gold installment’s business model with business model canvas approach research improve and develop new business model and business strategy to sell the value proposition to customer. In 9 business model canvas element, there are 3 element should be developed, that is channels, key activities, and key partnership. Development for selected elements must be mapped to new business model canvas. But, the new business model do not implement properly if there is not the new business strategy to implement the business model. After the business model has developed, the bank must be developed and improved for the business strategy. This research get a result for business strategy ways which could be implemented to sell the value proposition for gold installment Bank Syariah XYZ.