Analisis Sistem Pemasaran Ikan di Pangkalan Pendaratan Ikan Muara Angke, Jakarta
| Main Author: | Huda, Chairul |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Bahasa: | eng |
| Terbitan: |
, 2003
|
| Subjects: | |
| Online Access: |
http://repository.sb.ipb.ac.id/1387/1/E3K-_01-_Chairul_huda_-_Cover.pdf http://repository.sb.ipb.ac.id/1387/2/E3K-_02-_Chairul_huda_-__RE.pdf http://repository.sb.ipb.ac.id/1387/3/E3K-_03-_Chairul_huda_-_DaIsi.pdf http://repository.sb.ipb.ac.id/1387/4/E3K-_04-_Chairul_huda_-_Bab1.pdf http://repository.sb.ipb.ac.id/1387/5/E3K-_05-_Chairul_huda_-_Bab2DST.pdf http://repository.sb.ipb.ac.id/1387/ |
| ctrlnum |
1387 |
|---|---|
| fullrecord |
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<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>http://repository.sb.ipb.ac.id/1387/</relation><title>Analisis Sistem Pemasaran Ikan di Pangkalan Pendaratan Ikan Muara Angke, Jakarta</title><creator>Huda, Chairul</creator><subject>Manajemen Pemasaran</subject><description>To successfully apply wether the traditional or society version, an
organization has to effectivity manqge its marketing activities. Than the fresh fish
marketing in producer level is very important agribusiness subsystem. This
subsystem influences amount of catching fishesries obtained by fishermen, it
also affects payment ability of consumer..
The objective of the study was to analyze the structure, conduct and
performance of fresh fish market at Pangkalan Pendaratan lkan (PPI) Muara
Angke Jakarta and analysis market integration PPI Muara Angke and Pasar
Senen-Kramat Jati, Jakarta. The data analysis was focused on variables
supporting efficiency of marketing system. The study used combination of
market, conduct and performance analysis and market integration analysis.
The system marketing fresh fish, is the result of this study indicated that fresh
fish marketing was inefficient. This inefficiency was due to : the structure of fresh
fish market was oligopsony, the price was determined by wholesaler marchants,
the short term and long term market integration was low, and there was still
unbalance distribution of marketing margin, profit and marketing cost.
This research has been substantially rivised to the changing social and
economic that will seriously challenge marketing management in the future.

</description><date>2003</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/1387/1/E3K-_01-_Chairul_huda_-_Cover.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/1387/2/E3K-_02-_Chairul_huda_-__RE.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/1387/3/E3K-_03-_Chairul_huda_-_DaIsi.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/1387/4/E3K-_04-_Chairul_huda_-_Bab1.pdf</identifier><type>File:application/pdf</type><language>eng</language><identifier>http://repository.sb.ipb.ac.id/1387/5/E3K-_05-_Chairul_huda_-_Bab2DST.pdf</identifier><identifier> Huda, Chairul (2003) Analisis Sistem Pemasaran Ikan di Pangkalan Pendaratan Ikan Muara Angke, Jakarta. Masters thesis, Institut Pertanian Bogor. </identifier><recordID>1387</recordID></dc>
|
| language |
eng |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview File:application/pdf File |
| author |
Huda, Chairul |
| title |
Analisis Sistem Pemasaran Ikan di Pangkalan Pendaratan Ikan Muara Angke, Jakarta |
| publishDate |
2003 |
| topic |
Manajemen Pemasaran |
| url |
http://repository.sb.ipb.ac.id/1387/1/E3K-_01-_Chairul_huda_-_Cover.pdf http://repository.sb.ipb.ac.id/1387/2/E3K-_02-_Chairul_huda_-__RE.pdf http://repository.sb.ipb.ac.id/1387/3/E3K-_03-_Chairul_huda_-_DaIsi.pdf http://repository.sb.ipb.ac.id/1387/4/E3K-_04-_Chairul_huda_-_Bab1.pdf http://repository.sb.ipb.ac.id/1387/5/E3K-_05-_Chairul_huda_-_Bab2DST.pdf http://repository.sb.ipb.ac.id/1387/ |
| contents |
To successfully apply wether the traditional or society version, an
organization has to effectivity manqge its marketing activities. Than the fresh fish
marketing in producer level is very important agribusiness subsystem. This
subsystem influences amount of catching fishesries obtained by fishermen, it
also affects payment ability of consumer..
The objective of the study was to analyze the structure, conduct and
performance of fresh fish market at Pangkalan Pendaratan lkan (PPI) Muara
Angke Jakarta and analysis market integration PPI Muara Angke and Pasar
Senen-Kramat Jati, Jakarta. The data analysis was focused on variables
supporting efficiency of marketing system. The study used combination of
market, conduct and performance analysis and market integration analysis.
The system marketing fresh fish, is the result of this study indicated that fresh
fish marketing was inefficient. This inefficiency was due to : the structure of fresh
fish market was oligopsony, the price was determined by wholesaler marchants,
the short term and long term market integration was low, and there was still
unbalance distribution of marketing margin, profit and marketing cost.
This research has been substantially rivised to the changing social and
economic that will seriously challenge marketing management in the future.
|
| id |
IOS3669.1387 |
| institution |
Institut Pertanian Bogor |
| institution_id |
20 |
| institution_type |
library:university library |
| library |
Perpustakaan Sekolah Bisnis |
| library_id |
692 |
| collection |
Repositori Sekolah Bisnis IPB |
| repository_id |
3669 |
| subject_area |
Business/Bisnis Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| city |
BOGOR |
| province |
JAWA BARAT |
| repoId |
IOS3669 |
| first_indexed |
2016-11-17T00:05:30Z |
| last_indexed |
2016-11-17T00:05:30Z |
| recordtype |
dc |
| _version_ |
1763211584739475456 |
| score |
17.538404 |