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STRATEGI PEMASARAN PRODUK TAPLUS PT BANK NEGARA INDONESIA (PERSERO) TBK PADA KANTOR CABANG UTAMA TEBET

Main Author: Fery, Mardian Alfajar
Format: Thesis NonPeerReviewed application/pdf
Bahasa: eng
Terbitan: , 2004
Subjects:
Manajemen Pemasaran
Online Access: http://repository.sb.ipb.ac.id/1013/1/13e-01-mardian-cover.pdf
http://repository.sb.ipb.ac.id/1013/2/13e-02-mardian-abstrack.pdf
http://repository.sb.ipb.ac.id/1013/3/13e-03-mardian-ringkasaneksekutif.pdf
http://repository.sb.ipb.ac.id/1013/4/13e-04-mardian-daftarisi.pdf
http://repository.sb.ipb.ac.id/1013/5/13e-05-mardian-bab1pendahuluan.pdf
http://repository.sb.ipb.ac.id/1013/
http://elibrary.mb.ipb.ac.id
ctrlnum 1013
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language eng
format Thesis:Thesis
Thesis
PeerReview:NonPeerReviewed
PeerReview
File:application/pdf
File
author Fery, Mardian Alfajar
title STRATEGI PEMASARAN PRODUK TAPLUS PT BANK NEGARA INDONESIA (PERSERO) TBK PADA KANTOR CABANG UTAMA TEBET
publishDate 2004
topic Manajemen Pemasaran
url http://repository.sb.ipb.ac.id/1013/1/13e-01-mardian-cover.pdf
http://repository.sb.ipb.ac.id/1013/2/13e-02-mardian-abstrack.pdf
http://repository.sb.ipb.ac.id/1013/3/13e-03-mardian-ringkasaneksekutif.pdf
http://repository.sb.ipb.ac.id/1013/4/13e-04-mardian-daftarisi.pdf
http://repository.sb.ipb.ac.id/1013/5/13e-05-mardian-bab1pendahuluan.pdf
http://repository.sb.ipb.ac.id/1013/
http://elibrary.mb.ipb.ac.id
contents The purpose of this study was to give recommendation of marketing strategy to Bank BNI KCU Tebet management for increasing saving fund. The Data was collected from 120 respondents of Bank BNI KCU Tebet saving customers and also from 5 person in high level management from Bank BNI KCU Tebet. To analyze these data, 4 method were used such as the Descriptive statistics, IFE and EFE matrix, IE Matrix, and QSPM Matrix.. The result of this study showed that the Bank BNI KCU Tebet having weakness from inside and threats from outside. Therefore, the marketing strategy should be verified to solve the problems and what needed are the data from customers characteristic like age, sex, education, salary, and occupation. For facing weakness and threats, internal strength should be used to eliminate external threats and external opportunities can be used to restore the internal weakness by Bank BNI KCU Tebet. The combination from Five alternative strategies which were obtained from IE Matrix such as Penetration B Development Of Market Strategy, Product Development Strategy, Forward integration Strategy, Backward integration Strategy, and Horizontal integration Strategy have concluded that QSPM Matrix as a tool to produce prime priority strategy called Penetration & Development of Market Strategy and it can be implemented to pull up the saving fund collection.
id IOS3669.1013
institution Institut Pertanian Bogor
institution_id 20
institution_type library:university
library
library Perpustakaan Sekolah Bisnis
library_id 692
collection Repositori Sekolah Bisnis IPB
repository_id 3669
subject_area Business/Bisnis
Marketing, Management of Distribution/Marketing, Manajemen Distribusi
city BOGOR
province JAWA BARAT
repoId IOS3669
first_indexed 2016-11-17T00:05:25Z
last_indexed 2016-11-17T00:05:25Z
recordtype dc
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