The Conversational Implicatures in Indonesian Food Advertisements
| Main Author: | Yulianti, Sri |
|---|---|
| Format: | Report NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://repositori.uin-alauddin.ac.id/16872/1/SRI%20YULIANTI.pdf http://repositori.uin-alauddin.ac.id/16872/ |
Daftar Isi:
- This research explains about the conversational implicatures in Indonesian food advertisements found in internet. Data are explained by using Grice’s theory of conversational implicatures. The researcher uses descriptive qualitative method. The steps of analysis are after the utterances in the advertisement have classified and underlined based on conversational implicature, the researcher described the types of conversational implicature. Finally, the researcher made some conclusions from the result of analysis.The result of the research describes the process of identifying conversational implicature, there are 10 utterance that have implied meaning included in conversational implicature. There are 6 utterances that include of generalized and 4 utterances that include of particularized implicature. The most finding is generalized conversational implicature. It also found 5 convincing utterances, 4 suggesting utterances, 1 insinuating utterance. The most finding is convincing.