Analisis Pengaruh Harga, Kesadaran Merek dan Kepercayaan terhadap Proses Keputusan Pemilihan KPR BTN (Studi Kasus Nasabah Bank BTN Cabang Bekasi)
| Main Author: | Rezky Oktafiandi |
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| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta
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| Subjects: |
Daftar Isi:
- This research has a purpose: to analyze influence of price, brand awareness, trust against purchasing decision. This research are using multiple linear regression analysis. Data used in this study using primary data obtained from the answer of respondents who provided questions. The sample in this study is that all customer who use KPR BTN. The results of this study indicate that there are significant variables simultaneously on Price, Brand awareness and Trust of Buying Decision. The result of this study also showed a variable Price and Brand Awareness significant effect partially to the purchase decision, while variable Trust had no significant effect on purchase decision.in the test there is determination of the influence of 53,4% which affects the purchasing decision is explained by variables Price, Brand Awareness and Trust while the remaining 46,6% are influenced by other variables and not included in this regression analysis.