The Influence Of E-Service Quality, Brand Image And Price Towards Customer Satisfaction And The Impact On Customer Loyalty: Case Study Of Traveloka.Com
| Main Author: | Fajar Sugiarto |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah
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Daftar Isi:
- The purpose of this research is to analyze the influence of e-service quality, brand image, and price toward customer satisfaction and the impact on customer loyalty at traveloka.com. This type of research is quantitative. The data source of this research is the primary data by sampling traveloka.com customers. Data is collected using accidental sampling with customers spread to 100 respondents traveloka.com. The method of this research is path analysis. The results showed that: e-service quality significantly influence on customer satisfaction directly (2) brand image significantly influence on customer satisfaction directly (3) price significantly influence on customer satisfaction directly (4) e-service quality significantly influence on customer loyalty directly (5) brand image significantly influence on customer loyalty directly (6) price significantly influence on customer loyalty directly (7)customer satisfaction significantly influence on customer loyalty directly. Based on the result of F test variable e-service quality, brand image, price, and customer satisfaction has significant influence simultaneously on customer loyalty. The most dominant variable is the variable e-service quality where t test is highest among other variables.