The Influence Of Customer Satisfaction, Service Quality, Brand Trust, And Price Toward Customer Loyalty To Use Hyundai?s Product Case Study on Hyundai Users in Bintaro and BSD
| Main Author: | Aldi Anugerah |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis
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Daftar Isi:
- The purpose of this research is to analyze the influence of Customer Satisfaction, Service Quality, Brand Trust, and Price towards Customer Loyalty to use Hyundai?s product. The data that have been used for this research are primary data and it has been collected from 60 respondents who have been using Hyundai cars. The technique sampling used in this research is judgmental sampling. The data obtained are further analyzed using multiple linier regression on SPPS 21.0 for windows. The result shows that Customer Satisfaction, Service Quality, Brand Trust, and Price have partially influence the Customer Loyalty. While, all independent variables such as Customer Satisfaction, Service Quality, Brand Trust, and Price have simultaneously influenced the dependent variable which is Customer Loyalty. The result of coefficient of determination shows that 61.9% as the value of dependent variable can be explained by the independent variables. While the rest of dependent variable value is 39.1% that can be explained by the other variables that have not been included in this research