A semiotic analysis on World Wildlife Fund (WWF) public service advertising
| Main Author: | RESTIANANINGSIH, Sepsha Dewi |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Adab dan Humaniora
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Daftar Isi:
- This thesis is aimed at knowing the relationship between Representament, Object, and Interpretant on the WWF Public Service Advertising and the message of WWF Public Service Advertising that wants to deliver to the reader based on Charles Sanders Peirce�s theory. The writer uses the descriptive qualitative method to describe and identify semiotics elements; they are Representament, Object and Interpretant. WWF Public Service advertisings consist of two signs they are verbal and non-verbal sign. These advertisements use the headline as the representament and the picture of the advertisement as the object that has connection one another therefore both of them points out the Interpretant. Interpretant is the main outcome of the semiotic process. It is the result of the relationship between Representament and Object. An interpretation is not an opinion but rather the sense made of the sign. Thus, it can be concluded that there is very important relationship between verbal and non-verbal sign. The presence of verbal sign is to reinforce what is visualized by advertisement so that delivering the message is easier.