The influence of perception of information technology, perceived ease of use, risks and service features on customers re-purchase intentions in using mobile banking (study on Bank BCA)
| Main Author: | Nuruddiena Rahmah |
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| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis
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| Subjects: |
Daftar Isi:
- This study aims to analyze and obtain evidence on the influence of perceptions of technology, ease of use, risks, and customer service features of interest in using the Mobile Banking. The results of this study are expected to contribute to the Bank in particular BCA bank in order to provide a service that is faster and easier for its customers. The object of this study is the BCA Bank customers who use Mobile Banking. Data used in this study are primary data with secondary data, the data getting from observation, interview, and questionnaire. Analysis method using multiple linear regressionand used the sample of this research amount of 78 respondent. The result of the research shows: (1). All variable simultaneously influence to repurchase intentions with significant value 0.000 < 0.05. (2). The adjusted R2is 0.428 or 42.8 %, it means 42.8 % independent variable: Perception of information technology (X1), perceived ease of use (X2), Risk (X3), and Service Features (X4) effect dependent variable: re-purchase intentions (Y).