Pengaruh penggunaan celebrty endorser, media iklan televisi dan pesan iklan televisi terhadap efektifitas iklan serta dampaknya dalam menumbuhkan brand awareness pada program periklanan produk indosat IM3
| Main Author: | SETIAWAN, Rio |
|---|---|
| Format: | Bachelors |
| Terbitan: |
Fakultas Ekonomi dan Bisnis
|
| Subjects: |
Daftar Isi:
- ABSTRACTS The purpose of this research is to know the influence of celebrity endorser, television advertising media and televisison massage media to advertisisng effectiveness and its impact to increase brand awareness. From the result of this research showed that celebrity endorser, televisison advertising media and television massage media, simultaneously influenceth e advertising effectiveness and variables celebrity endorser, television advertising media, television massage media and advertisisng effectiveness also simultaneously influence brand awareness. But partially showed that variables celebrity endorser, television advertising media and televisison massage media influence advertisisng effectiveness and advertisisng effectiveness also influence brand awareness. The using of the celebrity endorser, television advertising media and television massage media don�t have significant influence to brand awareness. Keywords : celebrity endorser, brand awareness, television advertisement media, television advertisement message, advertisement effectiveness.