Strategi Pemasaran dalam Perspektif Bisnis Islam: Studi Kasus pada Kelompok Umkm Sepatu di Wilayah Prajurit Kulon Mojokerto
Daftar Isi:
- Micro, Small and Medium Enterprises (UMKM) are trading businesses managed by individuals or business entities that refer to productive economic enterprises. These Micro, Small and Medium Enterprises have a very important role for the economy in Indonesia. Apart from that, this business group has also been able to withstand the various economic turmoil that has been experienced by Indonesia so far. This study aims to determine the Marketing Strategy in the Perspective of Islamic Business in the SME Shoes Group in the area of Pra Soldier Kulon Mojokerto. Based on the four characteristics of sharia marketing, namely: Rabbaniyah, Akhlakiyah, Al-Waqi'iyyah, and Insaniyah. This study uses a qualitative method based on a direct approach from the results of interviews and documentation. The results of this study discuss that shoe MSMEs in the Prasatria Kulon Mojokerto area have implemented four aspects of sharia marketing, namely: Divinity (Rabbaniyah), Ethical (Akhlaqiyyah), Realistic (Al-Waqi'iyyah), and Humanitic (Al-Insaniyyah).