PENGARUH PERSEPSI KUALITAS, NILAI YANG DIRASA, KEPERCAYAAN PADA MEREK DAN CITRA MEREK TERHADAP NIAT BELI KAMERA DIGITAL SONY DI KOTA SIDOARJO
| Main Author: | RIYADI, DIMAS BAGUS |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/938/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/938/2/COVER.pdf http://eprints.perbanas.ac.id/938/3/BAB%20I.pdf http://eprints.perbanas.ac.id/938/4/BAB%20II.pdf http://eprints.perbanas.ac.id/938/5/BAB%20III.pdf http://eprints.perbanas.ac.id/938/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/938/7/BAB%20V.pdf http://eprints.perbanas.ac.id/938/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/938/ |
Daftar Isi:
- The purpose of this study to determine the effect of perceived quality, perceived value, brand trust, and the brand image of the purchase intention. the focus of this research is the product of a Sony digital camera in the town of Sidoarjo. The method in this research is using quantitative methods by means of SEM (structural equation modeling) the number of respondent data of 100 respondents. The results in this study demonstrate that the perception of quality has a significant positive effect on perceived value, perceived value has a significant positive effect on purchase intentions while brand trust and brand image does not have a significant influence on purchase intentions. Keywords: perceived quality, perceived value, brand trust, brand image, and purchase intention