Pengaruh Desain Produk, Lifestyle, Citra Merek Terhadap Keputusan Pembelian Produk Baju Erigo di Mahasiswa Surabaya
Main Author: | Arzaqqi, IN'AM |
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Format: | Thesis NonPeerReviewed Book |
Bahasa: | eng |
Terbitan: |
, 2022
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Subjects: | |
Online Access: |
http://eprints.perbanas.ac.id/9121/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/9121/49/COVER.pdf http://eprints.perbanas.ac.id/9121/3/BAB%20I.pdf http://eprints.perbanas.ac.id/9121/4/BAB%20II.pdf http://eprints.perbanas.ac.id/9121/5/BAB%20III.pdf http://eprints.perbanas.ac.id/9121/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/9121/50/BAB%20V.pdf http://eprints.perbanas.ac.id/9121/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/9121/ |
Daftar Isi:
- This study aims to determine and influence product design, lifestyle, brand image on the purchase decision of Erigo clothing products in Surabaya students. The research methodology used 100 respondents collected by distributing questionnaires online in the Surabaya area. The sampling technique in this study was to use non-probability sampling. Technique data collection is carried out using the online survey method by filling out a questionnaire using Google Form. Respondents' responses were analyzed with descriptive analysis and statistical analysis using the SPSS 26.0 program. The results of hypothesis testing in this study show that the variables of Product Design, Lifestyle, and Brand Image simultaneously have a significant influence on the Purchasing Decision of Erigo clothing products in Surabaya Students.