PENGARUH CITRA MEREK, KUALITAS PRODUK DAN IKLAN TERHADAP NIAT BELI SMARTPHONE SONY XPERIA DI SURABAYA
| Main Author: | ANDRIYANA, WIJAYA BINTARA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/903/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/903/2/COVER.pdf http://eprints.perbanas.ac.id/903/3/BAB%20I.pdf http://eprints.perbanas.ac.id/903/4/BAB%20II.pdf http://eprints.perbanas.ac.id/903/5/BAB%20III.pdf http://eprints.perbanas.ac.id/903/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/903/7/BAB%20V.pdf http://eprints.perbanas.ac.id/903/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/903/ |
Daftar Isi:
- More advanced manufacturers in creating Mobile, which raises the Smartphone products that today interest many people. The aim of this study is to test the significance of Brand Image, Product Quality and Advertising for Purchase Intention. Independent variables that support this research are brand image, product quality and Advertising while the dependent variable is Purchase Intention. The number of respondents in this study is 130. Sampling technique used in this research is Judgment Sampling Technique. Analysis used is multiple linear regression and using analysis tools of SPSS version 16.00. Results of this research is Brand Image, Product Quality and Advertising have positive and significant effect on Purchase Intention. Keywords: Brand Image, Quality Products, Advertising, Purchase Intention