Daftar Isi: Pengaruh Media Trust, Persuasion Knowledge, Brand Authenticity, Brand Image Terhadap Brand Trust Pada Aplikasi Game Mobile Legends Di Surabaya

Main Author:	Maulana, Muhammad Ilham
Format:	Thesis NonPeerReviewed Book
Bahasa:	eng
Terbitan:	, 2022
Subjects:	658.8 - MANAGEMENT OF MARKETING
Online Access:	http://eprints.perbanas.ac.id/8928/49/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/8928/50/COVER.pdf http://eprints.perbanas.ac.id/8928/3/BAB%20I.pdf http://eprints.perbanas.ac.id/8928/4/BAB%20II.pdf http://eprints.perbanas.ac.id/8928/5/BAB%20III.pdf http://eprints.perbanas.ac.id/8928/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/8928/7/BAB%20V.pdf http://eprints.perbanas.ac.id/8928/51/LAMPIRAN.pdf http://eprints.perbanas.ac.id/8928/

Daftar Isi:

This study aims to determine the effects of media trust, persuasion knowledge, brand authenticity, brand image through brand trust on the Mobile Legends game application in Surabaya. This study using purposive sampling based on Structural Equation Modelling-Partial Least Square (SEM-PLS). A number of 100 respondents using a likert scale. This result shows that media trust has a significant influence on persuasion knowledge. Persuasion knowledge has a significant influence on brand trust. Brand authenticity significant influence on brand trust. Brand image have a significant effect on brand trust.