Hubungan Kepercayaan yang Dirasakan, Pembelian Impulsif, dan Niat Membeli Online pada Pelanggan Tokopedia di Surabaya
Daftar Isi:
- In today's digital era, practicality is prioritized in shopping. The change in consumer trends makes third-party companies feel challenged in creating an application that can bridge consumers in shopping practically and effectively. This is one of the reasons Tokopedia is here to become a reliable medium for practical and effective shopping. This study aims to analyze Perceived Trust, Impulsive Purchases and also Online Purchase Intentions in transactions using Tokopedia E-Commerce to customers in Surabaya. This study has 153 valid respondents, where the respondent's data will be processed using the SmartPLS 3.0 test tool with descriptive and statistical analysis (PLS-SEM). The results of this study are that there is a significant relationship between direct lines of Perceived Trust, Impulsive Purchases, and also Online Purchase Intentions for Tokopedia customers in Surabaya. Keywords: Perceived Trust, Impulsive Purchases, Online Purchase Intentions, E-Commerce, Tokopedia.