Pengaruh Gaya Hidup, Promosi, dan Nilai yang Dirasa terhadap Keputusan Pembelian Sepeda Motor Sport Honda CBR di Surabaya
Daftar Isi:
- This study aims at determining the effect of lifestyle, promotions, and perceived value on the decision to purchase a Honda CBR sport motorcycle in Surabaya. The sampling technique used was purposive sampling (judgment sampling). Data collection techniques used a questionnaire by distributing 104 questionnaires in the Surabaya area. Data analysis techniques in this study are descriptive analysis, classic assumption test and multiple linear regression analysis supported by SPSS 23. Independent variables are lifestyle, promotions, and perceived Value. The dependent variable is purchasing decision. The results of this study are the decision to purchase Honda CBR sport motorcycle in Surabaya is simultaneously influenced by Lifestyle, Promotion, and perceived value.