Pengaruh Harga, Kesadaran Merek Dan Kualitas Yang Dirasakan Terhadap Niat Beli Sepeda Motor Honda Scoopy Di Siodarjo
Daftar Isi:
- This study aims to determine the effect of price, brand awareness and perceived quality on purchase intention of Honda Scoopy motorcycle in Sidoarjo. The sampling technique in studies using probability sampling. Data collection techniques in research using a questionnaire addressed to 130 respondents prospective buyers Honda Scoopy in Sidoarjo. Data analysis techniques in this study using descriptive analysis, Classic assumption test and multiple linear regression analysis using SPSS 20.0. independent variable in this research is the price, brand awareness, perceived quality and the dependent variable is the purchase intention. The results of this study indicate that price, brand awareness and perceived quality simultaneously positive significant effect on purchase intention of Honda Scoopy motorcycle in Sidoarjo. Keywords: Price, Brand Awareness, Perceived Quality, Purchase Intention