Pengaruh Peran Orang Tua Dan Materialisme Terhadap Perilaku Menabung Generasi Z Di Jawa Timur Dengan Impulsive Buying Sebagai Variabel Mediasi
Daftar Isi:
- The purpose of this stuudy was to the effect role of parents and materialism to wards generation Z East Java region saving Behavior with impulsive buying As a mediator variable. The sample consisted of 401 respondents who had characteristics of generasi Z from 1995 to 2000 who have not worked and are not married in east java region .The analytical technique used is PLS-SEM. The results of this research show that role of parents has a significant positive influence on saving behavior, materialism has a not significant negative influence on saving behavior and impulsive buying mediates fully the influence of materialism on saving behavior. Key Word : Savings Behaviour, Role Of Pareents, Materialism , Impulsive Buying