PENGARUH IKLAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA VARIO DI SURABAYA
| Main Author: | Ramadhan, Syaiful |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/4212/7/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/4212/5/COVER.pdf http://eprints.perbanas.ac.id/4212/8/BAB%20I.pdf http://eprints.perbanas.ac.id/4212/1/BAB%20II.pdf http://eprints.perbanas.ac.id/4212/2/BAB%20III.pdf http://eprints.perbanas.ac.id/4212/3/BAB%20IV.pdf http://eprints.perbanas.ac.id/4212/4/BAB%20V.pdf http://eprints.perbanas.ac.id/4212/6/LAMPIRAN.pdf http://eprints.perbanas.ac.id/4212/ |
Daftar Isi:
- The purpose of this research is to know the influence of advertisement, brand image and product quality to purchase decision of Honda Vario in Surabaya. This type of research is quantitative research and to conduct this study, the data collected is of primary data through questionnaires of 100 respondents and using purposive sampling technique. Then the data were analyzed and hypotheses were tested by using multiple linear regression technique. The results of this study indicate that advertising, brand image and product quality influence the purchase decision of Honda Vario in Surabaya. Keywords:Advertising, Brand Image, Product Quality, Purchase Decision.