Peran Personal Selling Dalam Meningkatkan Jumlah Nasabah Tabungan PT Bank Rakyat Indonesia Cabang Tuban
Daftar Isi:
- The background of this research is Conventional Banks strategic marketing. This strategy is an important thing that must be considered by banks to face increasingly competitive competition in the banking world. The existence of personal selling plays an important role in increasing the number of customer savings. The purpose of this study is to discuss the issue of: the importance of personal selling in increasing the number of savings customers in PT. Bank Rakyat Indonesia Branch Tuban, tasks, responsibilities, and authority of a personal selling, job specification to become a personal selling, the benefits earned personal selling while the target is set, efforts made by banks to increase the ability of personal selling in increasing the number of savings customers, barriers and personal selling solutions in increasing the number of savings customers. This study uses interviews as a data collection technique. Results from research at PT. Bank Rakyat Indonesia Branch Tuban proves that personal selling plays an important role and affects the growth of the number of savings customers each year. Implementation of this research is PT. Bank Rakyat Indonesia Branch Tuban can improve the quality of personal selling, better promote the products and services of banks, the quality of personal selling will be able to increase savings customers. Keywords : Role of Personal Selling, Number of Savings Customers