PENGARUH KEPUASAN PELANGGAN , KEPERCAYAAN MEREK , CITRA MEREK TERHADAP LOYALITAS MEREK PADA PEMAKAIAN SHAMPO PANTENE DI SURABAYA
| Main Author: | RAUF, Nuzmerini |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/413/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/413/2/BAB%20I.pdf http://eprints.perbanas.ac.id/413/3/BAB%20II.pdf http://eprints.perbanas.ac.id/413/4/BAB%20III.pdf http://eprints.perbanas.ac.id/413/5/BAB%20IV.pdf http://eprints.perbanas.ac.id/413/6/BAB%20V.pdf http://eprints.perbanas.ac.id/413/7/COVER.pdf http://eprints.perbanas.ac.id/413/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/413/ |
Daftar Isi:
- In this research article we have examined the Effect of Customer Satisfaction, Brand Trust, Brand Image on Brand Loyalty of the users of Pantene shampoo and effect relationship has been established between customer brand loyalty, customer satisfaction, brand trust, brand image. The data was collected from 100 respondent at Surabaya City of Indonesia. Results are analyzed through Multiple Regresi Analysis. Linear regression was also applied between independent variable and dependent variable. Conclusions of this research article is customer satisfaction, brand image, and brand trust together (Simultaneously) has sign cant influence on brand loyalty. This is evidenced from coefficient of determination (r2) has a value not less than zero and not more than one. Keywords : Customer Satisfaction, Brand Trust, Brand Image, Brand Loyalty.