PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN NON-PENGGUNA SHAMPO SUNSILK DI SURABAYA
| Main Author: | WARDANA, ANGGI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/365/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/365/2/COVER.pdf http://eprints.perbanas.ac.id/365/3/BAB%20I.pdf http://eprints.perbanas.ac.id/365/4/BAB%20II.pdf http://eprints.perbanas.ac.id/365/5/BAB%20III.pdf http://eprints.perbanas.ac.id/365/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/365/7/BAB%20V.pdf http://eprints.perbanas.ac.id/365/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/365/ |
Daftar Isi:
- or simultan on Buying Decisions. Data were collected using questionnaires distributed in some parts of Surabaya . Respondents in this study are the buyers and users of non-Sunsilkshampo in Surabaya with 100 respondents. The analysis technique used is multiple regressionlinear. Test results with T test is known that the overall of the independent variable Brand Image, Product Quality, and Price partially significant effect on Buying Decisions because the value of all the independent variables significantly smaller than 0.05. In test by F test result is known that the overall of the independent variable Brand Image, Product Quality, and Price simultaneously have significant influence on Buying Decisions as a result of significantly less than 0.05 is 000. Keywords : Brand Image, Product Quality, Price, Buying Decisions