PENGARUH SOSIAL, KREDIBILITAS BANK, DAN HARAPAN KINERJA TERHADAP MINAT NASABAH MENGGUNAKAN INTERNET BANKING BANK CIMB NIAGA DI SURABAYA
Daftar Isi:
- Internet banking provides huge benefit to customers in cost time and can transtract anywhere everyday. The benefits must be balanced with the interests of customers using internet banking. This study aims to identify the factors that significantly affect the interest of bank customers to use internet bnking services in Surabaya. The variables that affect social influence, bank’s credibility, and performance expectancy toward customers’s intention to use internet banking. The data presented in this study are based on 100 questionnaires collected from bank customers using judgement sampling method. Collecting data using a questionnaire instrument with a 5 point Likert scale. Hypothesis testing is performed by multiple linear regression. The research showing that partial the social influence and bank’s credibility have positive but have no significant impact while performance expectancy has positive and significant effect. Simultaneously social influence, credibility’s bank, and performance expectancy have positive significant impact toward customer’s intention to use internet banking. Keywords : social influence, bank’s credibility, performance expectancy, and intention to use