PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TEH BOTOL SOSRODI SURABAYA
| Main Author: | SUSANTO, IRWAN |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/2169/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/2169/2/COVER.pdf http://eprints.perbanas.ac.id/2169/4/BAB%20II.pdf http://eprints.perbanas.ac.id/2169/5/BAB%20III.pdf http://eprints.perbanas.ac.id/2169/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/2169/7/BAB%20V.pdf http://eprints.perbanas.ac.id/2169/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/2169/ |
Daftar Isi:
- In this study to examine influence of quality product, price, and promotion toward purchasing decisions of teh botol sosro in Surabaya. This research inclueds studies of causarch research. This study use a 104 responden consumer of teh botol sosro in Surabaya with criteria spesified. In this study used descriptive technic analysis, MRA, validitas, reliabilitas, partial, and simultan technic for examine. The result of study is quality product influence significant toward purchasing decision, but price not influence significant toward purchasing decision, in simultan test showed quality and price influence significant toward purchasing decision. Keyword:Product Quality, Price, Promotion and Purchasing Decisions.