PENGARUH PERSEPSI KONSUMEN, KESADARAN KONSUMEN,IKLAN TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PELANGGAN KOPI BUBUK BERAMPAS MEREK KAPAL API DI SURABAYA
| Main Author: | SETIAWATI, INDAH |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2016
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/2153/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/2153/2/COVER.pdf http://eprints.perbanas.ac.id/2153/3/BAB%20I.pdf http://eprints.perbanas.ac.id/2153/4/BAB%20II.pdf http://eprints.perbanas.ac.id/2153/5/BAB%20III.pdf http://eprints.perbanas.ac.id/2153/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/2153/7/BAB%20V.pdf http://eprints.perbanas.ac.id/2153/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/2153/ |
Daftar Isi:
- The purpose of this study was to obtain empirical evidence that consumer perceptions, consumer awareness, and advertising significantly influence consumer purchasing behavior pulpy ground coffee brand in Surabaya steamer. This study uses primary data. Data were collected using a questionnaire. Population and samples used in this study were 80 respondents in Surabaya. Method of selecting samples of this research is using purposive sampling method and convinience sampling. Data analysis using Statistical Product and Service Solution (SPSS). The results of this analysis showed that consumer awareness does not significantly influence the purchasing behavior of ground coffee brand kapal api in Surabaya, while consumer perceptions and advertising have been found to have a significant relationship to consumer buying behavior ground coffee brand kapal api in Surabaya. Keywords: consumer perception, consumer awareness, advertising, purchasing behavior