PENGARUH PERSEPSI MEREK MEWAH DAN CITRA MEREK TERHADAP NIAT MEMBELI HANDPHONE BLACKBERRY 10 DI SURABAYA
| Main Author: | ZULKARNAIN, BAHRI |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.perbanas.ac.id/1946/1/ARTIKEL%20ILMIAH.pdf http://eprints.perbanas.ac.id/1946/2/COVER.pdf http://eprints.perbanas.ac.id/1946/3/BAB%20I.pdf http://eprints.perbanas.ac.id/1946/4/BAB%20II.pdf http://eprints.perbanas.ac.id/1946/5/BAB%20III.pdf http://eprints.perbanas.ac.id/1946/6/BAB%20IV.pdf http://eprints.perbanas.ac.id/1946/7/BAB%20V.pdf http://eprints.perbanas.ac.id/1946/8/LAMPIRAN.pdf http://eprints.perbanas.ac.id/1946/ |
Daftar Isi:
- In this modern and global era, branding is important. Benefits and basic of branding still the same, but competitive in this era has increasing because the new products and new companies appear. More innovative products and newest product, society must be choose that brand. It happens to the products of cellular phones as well, Blackberry’s company launched the mobile phone Blackberry 10, but its not only Blackberry launch the product. The competitor has launched the product too, and Blackberry 10 has decreasing of sales at 2012. Therefore, has focused on the product of Blackberry’s, the name is Blackberry 10 about influence of luxury brand perception and brand image on purchase intention of mobile phone Blackberry 10 in Surabaya. The method used research is quantitative methode of primary data with questionnaire. Key-Words : Luxury Brand Perception, Brand Image, Purchase Intention xii