BEHAVIOR USING ONLINE ADVERTISEMENT: USING TAM (TECHNOLOGY ACCEPTANCE MODEL)
| Main Author: | M. RIDO, MULIA PUTRA |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://repo.unand.ac.id/647/1/M%2520RIDO%2520MULIA%2520PUTRA%2520%25280810524105%2529%2520EKONOMI-MANAJEMEN.pdf http://repo.unand.ac.id/647/ |
Daftar Isi:
- The current research proposes the testing of TAM (Technology Acceptance Model) on online advertisement of Andalas University student with total of 220 respondents participated in this research by using convenience sampling technique and total question are 26 items. The findings indicate that perceived ease of use, perceived usefulness and attitudes toward online advertisement were positively related to behavior intention. Keywords: tam, attitude, behavioral intention, online advertisement