The Relationship between Industry Life Cycles, Competitive Strategy and Small Firm Performance (Case Study) Small Service Firms In Padang
| Main Author: | Gafur, Hafizol |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2008
|
| Subjects: | |
| Online Access: |
http://repo.unand.ac.id/2747/1/Skripsi.pdf http://repo.unand.ac.id/2747/ |
Daftar Isi:
- The objective of this research is to examine the relationship between industry life cycle, competitive strategy and small firm performance of small service firms in Padang. The data used for this research is primary data which collected by field survey from the owner of small service firms in Padang. The amount of sample used is 132 respondents. Dependent variable for this research is small firm financial performance and independent variable for this research is Industry life cycle which consisted of introduction stage, growth stage, maturity stage and decline stage. Competitive strategy is mediating (intervening variable) both relationship. The results show that growth stage and maturity stage influence firm financial performance significantly. While, introduction stage and decline stage do not influence firm financial performance. Then, competitive strategy mediates relationship between growth stage and firm financial performance partially and it also mediates relationship between maturity stage and firm financialperformance fully. The research implication is discussed more in this thesis.