Analisis Pengaruh Bauran Pemasaran Dan Sikap Konsumen Terhadap Keputusan Pembelian Sepeda Motor Merek Honda Pada Dealer CV. Bina putra sanjaya lhoksukun aceh utara
| Main Author: | Andriansyah |
|---|---|
| Other Authors: | Ginting, Paham, Sembiring, Beby KF |
| Format: | Masters |
| Bahasa: | ind |
| Subjects: | |
| Online Access: |
http://repository.usu.ac.id/handle/123456789/34857 |
Daftar Isi:
- Applied to marketing success by companies located CV.Bina Putra Sanjaya Lhoksukun North Aceh region which is the market share of brand sales of Honda motorcycles depends on a careful analysis and observation by the company on the factors that can affect marketing. Marketing mix and marketing is based on that logic, the business unit is expected to achieve its marketing goals. Company's marketing mix consists of making decisions about the cost of corporate marketing and marketing allocation in relation to environmental conditions expected in competitive conditions. The purpose of this study is to investigate and analyze the product, pricing, promotions, location and consumer attitudes towards purchasing decisions on the CV. Son Bina Lhoksukun Sanjaya in North Aceh. Collecting data in this study through a survey approach to the type of quantitative descriptive study with a questionnaire to 82 respondents spread while the population used in this study is the Son of Sanjaya CV.Bina consumers. Methods of data analysis used were multiple linear regression using the software SPSS 16.00. The results showed that the variables product, price, promotion, location and consumer attitudes have a positive and significant impact on purchasing decisions in the CV. Bina Putra Sanjaya in North Aceh Lhoksukun either partially or simultaneously. Value of coefficient of determination (R) hypothesis derived from this study of 0.949, this means that the ability of a variable product, price, promotion, location and consumer attitudes to explain the variable effects on purchase decisions for 94.9%, while the remaining 5.1% is affected by Other variables that were not included in this study as well as the dominant influence on purchasing decisions in the CV. Son Bina Lhoksukun Sanjaya in North Aceh is the product.
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