Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Rumah Makan Kamang Jaya Medan

Main Author: Rukmini
Other Authors: Siregar, Setri Hiyanti
Format: Student Papers
Bahasa: ind
Subjects:
Online Access: http://repository.usu.ac.id/handle/123456789/26451
Daftar Isi:
  • This study entitled "SWOT Analysis to determine marketing strategies in Medan Jaya Restaurant Kamang." This study aimed to determine the right marketing strategy through SWOT analysis as a tool used in Medan Jaya Restaurant Kamang. SWOT Analysis is a tool that can measure how the external environment ie Restaurant strengths and weaknesses and external environmental opportunities and threats Restaurants conditions, so as to determine marketing strategies Type of research using qualitative descriptive research. Data was collected through primary data, the data is then analyzed using qualitative descriptive method is to analyze aspects of the SWOT matrix weighting, internal and external. Next SWOT analysis as a basis of reference for Kamang Jaya Restaurant in determining and setting the marketing strategy. The results showed that the restaurant Kamang Jaya using marketing strategies Mix. Marketing strategy used is quite good but still need to be evaluated on a more appropriate strategy for the development of more Kamang Jaya Restaurant. However, Restaurants Kamang Jaya should be used for product differentiation strategy effectively produce quality products to customers.
  • 070502225