Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Dan Loyalitas Occupant Pada Hotel Lido Graha Di Lhokseumawe
| Main Author: | Syahputra, Muhammad Halfi Indra |
|---|---|
| Other Authors: | Rismayani, Syahyunan |
| Format: | Masters |
| Bahasa: | ind |
| Subjects: | |
| Online Access: |
http://repository.usu.ac.id/handle/123456789/21618 |
Daftar Isi:
- Hotel industry is one of industry which is offer the product and service. Giving good of quality of service to the guest they might be satisfaction and they will compare the service that given from hotel to the other hotel. While the occupant is satisfaction they will come back and recommented to other people to consume and stay in one hotel. The research problem is 1) How is the service influence that consist of: Tangible, Reliability, Responsiveness, Assurance, Empathy, for the occupant satisfaction in Lido Graha Hotel Lhoksemawe.2) How is the Satisfaction Influence to the occupant loyalty in Lido Graha Lhokseumawe. The Hypothesis that Given is The Quality of service that consist of Tangible, Realibility, Responsiveness, Assurance, Empathy for the occupant satisfaction in Lido Graha Hotel Lhokseumawe. The theories that using for the research is related with quality of service with the variable of research: Tangible, Realibility, Responsiveness, Assurance, Empathy, Satisfaction and loyalty. Methodology research done by survey approach, that taking some sample from all the population with questioner to collect the prime data that related with the research variable that using by statistic method while the statistic method that using for data analysis is Double regress linear. The research is a Quantitative Descriptive with Descriptive explanatory. The result of first Research show that Tangible, Realibility, Responsiveness, Assurance, Empathy, give the significant influence together. From all the variable show that assurance is the dominant variable if compare with the other variable. Base on the hypothesis test conclude that Loyalty of occupant is influence to the Occupant satisfaction. The Research conclusion is: 1) Quality of service generally gives the significant influence for the occupant satisfaction and 2) Occupant satisfaction gives the significant influence for occupant loyalty in Lido Graha Hotel Lhokseumawe.
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