Analisis Perilaku Konsumen Dalam Pembelian Komputer Merek Acer (Studi Kasus: Mahasiswa Fakultas Ekonomi Univewrsitas Sumater Utara)
| Main Author: | Marhaini |
|---|---|
| Format: | Journal |
| Bahasa: | ind |
| Subjects: | |
| Online Access: |
http://repository.usu.ac.id/handle/123456789/21115 |
Daftar Isi:
- This research was aimed to investigate some variables related to consumers decision, process on buying Acer brand computer. The variables are the assurance ogf buying Acer brand computer, the evaluation of other opinion, and the motivation to follow other opinion. This research involved 145 college student from Economy Faculty of North Sumatera University. The data was analyzed using multiple regression analysis. The main result showed that the decision of buying Acer brand computer was influenced by the assurance of buying Acer brand computer, the evaluation of other opinion and the motivation to follow other opinion.