Factors Influencing Micro, Small and Medium Enterprises (MSMEs) Competitive Advantage
| Main Author: | Anatan, Lina |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Terbitan: |
, 2022
|
| Subjects: | |
| Online Access: |
http://repository.maranatha.edu/30246/1/7.%20SIBR%20Tokyo%202022_Lina%20dkk.pdf http://repository.maranatha.edu/30246/ |
Daftar Isi:
- As a pillar of Indonesian economy, Micro, Small and Medium Enterprises (MSMEs) have important role with a level of contribution to the national GDP reaching more than 50%. As a pillar of the national economy, MSMEs are required to have competitive advantage so that they are able to survive and win competition in increasingly business competition and unpredictable changes. To increase competitive advantage, knowledge and innovation are the two determining factors that are absolutely owned by MSMEs. Knowledge is the main source for companies in developing core competencies, improving performance, creating value and organizational competitive advantage. The ability of companies to innovate is greatly influenced by the ability of organizations to utilize their knowledge and intellectual assets. In addition managerial skills are also a determining factor in improving organizational performance and competitive advantage. This research was conducted to examine the role of mastery of knowledge, innovation, managerial skills in influencing the competitive advantage of MSMEs in Indonesia. By involving 43 MSME actors, it was found that knowledge had a significant effect on the competitive advantage of MSMEs, while innovation and managerial skills had no significant effect.This study is expected to to contribute both to academics and practitioners in implementing knowledge and innovation so as to increase organizational competitive advantage.