The Impact of Relationship Value, Trust, Commitment, and Satisfaction Business to business on Loyalty Pharmaceutical industry in West Java
| Main Authors: | Nurbasari, Anny, Harani, Nisa Hanum |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Terbitan: |
, 2017
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| Subjects: | |
| Online Access: |
http://repository.maranatha.edu/26691/1/The%20Impact%20of%20Relationship%20Value%2C%20Trust%2C%20Commitment.pdf http://repository.maranatha.edu/26691/ |
Daftar Isi:
- The purpose of this study is to test the theoretical basis for building the value of customer relationships within the B2B environment in the pharmaceutical industry, especially in terms of the trust, commitment, satisfaction and pharmacy loyalty to Pharmaceutical Wholesalers (PBF). Type of research using confirmatory research. The sampling method using non-probability, using purposive sampling technique, using questionnaires to 190 pharmacies in West Java. Data processing and hypothesis testing using Structure Equation Modeling (SEM) method. The findings illustrate a clear pattern of Relationship Value dimensions, Trust effects, Commitment, constructed and some important findings including empirical verification of the mediation role of overall relationship satisfaction in the formation of loyalty attributes.