The Impact of Product of Product Attributes and Labels on Consumer Behavior in Choosing Halal Food (Case Study on Muslim Communities in Bandung City)
| Main Author: | Nurbasari, Anny |
|---|---|
| Format: | Proceeding PeerReviewed Book |
| Terbitan: |
, 2016
|
| Subjects: | |
| Online Access: |
http://repository.maranatha.edu/24695/1/The%20Impact%20of%20Product%20Attributes%20and%20Labels.pdf http://repository.maranatha.edu/24695/ |
Daftar Isi:
- Halal become the main parameters in the selection process in consuming a product, this decision makes the dependency on food products to enter the market target Muslims. Confirms halal food in consumption is the responsibility of every Muslim society. To make it easier to know who in the consumption of halal food especially packaged foods, it can be noted from the product attributes and halal label listed on the food packaging. The research objective was to examine the influence of product attributes and labels on consumer behavior in choosing halal food on the Muslim community in the city of Bandung. The data used is primary data, the method of data collection using questionnaires. The sampling method used non probability sampling method. Data analysis method used is the method of qualitative and quantitative methods. Hypothesis test uses multiple linear analysis. Results of the analysis showed that the product attributes and labels influence on consumer behavior in choosing halal food on the Muslim community in the city of Bandung. Product attributes and halal labeling is a step that should be the concern of all people, especially the Muslim consumer audience, because the issue of Halal and Haram for a Muslim is a matter of principle that is not negotiable. Halal and haram will be related to the admissibility of worship some one.