Supplier Relationship Management Model for SME's E-Commerce Transaction Broker Case Study: Hotel Rooms Provider
| Main Authors: | Ibrahim, Niko, Moertini, Veronica S., Verliyantina, Verliyantina |
|---|---|
| Format: | Article PeerReviewed Book |
| Terbitan: |
, 2015
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| Subjects: | |
| Online Access: |
http://repository.maranatha.edu/19021/1/Supplier%20Relationship%20Management%20Model.pdf http://repository.maranatha.edu/19021/ |
Daftar Isi:
- As market intermediaries, e-commerce transaction broker firms need to strongly collaborate with suppliers in order to develop brands seek by customers. Developing suitable electronic Supplier Relationship Management (e-SRM) system is the solution to this need. In this paper, we propose our concept of e-SRM for transaction brokers owned by small medium enterprises (SMEs), which includes the integrated e-SRM and e-CRM architecture, as well as the e-SRM applications and their features. We then discuss the customization and implementation of the proposed e-SRM model in a specific transaction broker selling hotel rooms, which owned by an SME, KlikHotel.com. The implementation of the e-SRM in KlikHotel.com has been successfully boosting the number of suppliers (hotel members) and hotel room sales.