Pengaruh Periklanan pada Media Televisi terhadap Brand Awareness Es Krim Wall's Magnum
Daftar Isi:
- Ad spending is an expense that spends large amount of money for the company. Advertising on television media is widely used because it is an effective way of marketing to increase brand awareness of their products. One example of the successful use of the advertising on television media to increase brand awareness of a product can be seen from the marketing of Wall’s Magnum ice cream, Unilever successfully remakerting existing product into a product that sell well. Seeing the success of Magnum ice cream is the one that made the researchers wanted to know whether there is influence of advertising on the television media to brand awareness and how big the impact in the case of Magnum ice cream. This study used a sample of 350 Economics Faculty students of Maranatha Christian University. Data were processed using SPSS 20.0 and this study using simple regression because researcher want to test whether there is influence between advertising on television and brand awareness. The results of this study indicate that there is positive influence of advertising on television towards brand awareness.