Analisis Pengaruh Media Promosi Terhadap Minat Belanja Konsumen (Studi Kasus Pada PT. X Cabang Karees Bandung)
| Main Authors: | Margaretha, Yolla, Suwarno, Henky Lisan, Susanto, Harry, Poetri, Stephanie Ryanto |
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| Format: | Monograph NonPeerReviewed Book |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi UK. Maranatha
, 2010
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| Subjects: | |
| Online Access: |
http://repository.maranatha.edu/1396/1/Analisis%20Pengaruh%20Media%20Promosi%20Terhadap%20Minat%20Belanja%20Konsumen.pdf http://repository.maranatha.edu/1396/ |
Daftar Isi:
- The aim of this study is to test the effect of promotion media on purchase intention. Promotion media is measured by the respondent's interesting toward the promotion media that implemented by PT. X. Purchase intention is measured by the respondent's intention to buy about the products that sold buy PT X. Total respondent are 400 people, which the questionnaire was limited spread on region Karees. The result shows that the promotion media affect the purchase intention.