Peranan Anggaran Penjualan dalam Usaha Meningkatkan Efektivitas Penjualan(Studi Kasus pada PT. Bintang Mega Mandiri Bandung)
Daftar Isi:
- A company in the middle of crisis with prices that remain competitive is strongly influenced by the ability of the company’s management in carrying out management functions well, i.e particularly in planning and controlling operations. In preparing this thesis, research object under study is PT. Bintang Mega Mandiri Bandung which move in sales distribution. The data used are sales budget data and it’s realization in 2011, January-June period. Data collected through field research and library research. Field research was conducted through direct interviews with the manager and observation. From the obtained data, analysis is being made to know the role of sales budget in an effort to increase sales effectiveness. In the planning process, PT. Bintang Mega Mandiri Bandung undertaken by managers, assisted by other stakeholders in the company. The planning process that the company made is making a sales budget which we know as sales targets, and for the process control, company make statement in the form, which we know as monthly reports. Sales budget, as means of planning and control of sales at PT. Bintang Mega Mandiri Bandung work well, and is directly related to increased the effectiveness of the company because the company has make monthly sales report to be analysed the deviation, so it can be done follow up on irregularities, so it can be corrected and it does not happen again in the future.