Analisis Pengukuran Kinerja Perusahaan dengan Penerapan Konsep Balanced Scorecard (Studi Kasus pada PT. Asuransi Jasa Indonesia (Persero))
Daftar Isi:
- Balanced scorecard looked at performance from four perspectives: financial, customer, internal business processes, and learning and growth. With the objective of a corporate balanced scorecard is not only expressed in a financial size, but also measure how firms create value for customers, as well as how a business unit should improve it’s internal capabilities. The author uses descriptive data analysis method, percentage and ratio analysis to compare company performance measures with the ratio of standard criteria. Data obtained through interviews, documentation, dissemination of questionnaires, the research literature and internet research. In the financial perspective, the profitability ratios of Return On Asset years 2008 and 2009 amounted to 88.38% and 94.41%, while Return On Investment in 2008 and 2009 increased from 89.11% to 94.59%, which means the level of profitability has been very good returns. Percentage of Debt to Assets in 2008 and 2009 amounted to 11.61% and 5.59%, indicating the company has good solvency. At the customer's perspective based on consumer satisfaction questionnaire, the results of the percentage of 75.42% and 80.21% that is included in both categories. Internal business process perspective gained through the process of innovation assessment for 82.78%, operating processes and after sales service is very important that is equal to 80.62% and 73.05%, which means good. While the growth and learning perspective based on the level of employee participation, productivity and retention rates are the result of 85.18% and 80.56%. Based on the information systems and levels of learning, satisfaction and motivation of employees with the results of the percentage of 86.39% and 71.94 %.