Daftar Isi:
  • The main problem in educational attraction in indonesia is when the educational function in public area is incomparable with the more dominant travel function. TMII bird park is considered as one of the bird park destination attraction places at Indonesia. Its main target is youth. This bird park represents Indonesia various bird which is to be able to cultivate the awareness of Indonesian Bird riches heritage. This tourist spot must meet youth’s education with brand awareness in society prior to design sign-system which effectively enhance its Bird Park educational function. Continuing from this matter, the writer designates Bird Park brand as well as its visual identity equipped with sign system design so that the Bird Park can enhance its potent as educational travel which develops society awareness for its bird which can not be compared with other Bird Park in Indonesia and outside bird park in Indonesia.